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Strategy

ECM was the first brewery in Portugal to be certified with the Environmental Management Standard ISO 14001, in January 2003.

In May of the same year ECM was certified with the Quality Management Standard ISO 9001:2000.

In 2006 and 2009 the Integrated Management System for Quality and Environment was once again audited, this time for certification renewal. The Management System is currently certified by the following standards NP EN ISO 9001:2008 and NP EN ISO 14001:2004.

The ECM Environmental Management Manual sets out the following objectives:

1. Produce and supply products and services that continually satisfy the necessities and expectations of clients, at the lowest cost with resource optimization, to guarantee its competitiveness;

2. Demonstrate domestic and international confidence, that products and services are obtained and supplied with the specified quality, and are all within legal, regulatory and client requirements;

3. Maintain a solid environmental performance complying with all legal requirements and Company Policy, aiming to satisfy the expectations of the stakeholders, and monitoring the environmental impact of its business activities, products and services.

Medals

The Empresa de Cervejas da Madeira has the privilege of being recognised for its achievements over the years, having been awarded prestigious medals by Monde Selection, having been founded in 1961 in Brussels, making it one of the oldest and most respected independent quality assessment organisations.

Throughout its history, it has amassed an impressive total of 203 medals, of which 46 are Grand Gold and 125 Gold. These awards reflect ECM’s relentless commitment to excellence in every aspect of its products, guaranteeing unquestionable quality to its consumers.

Since its creation, the Brisa brand has garnered a total of 33 Grand Gold and 46 Gold medals, highlighting its total commitment to excellence in quality.

Atlântida Water originates from the depths of underground aquifers in the mountains of Madeira from where it slowly filters through the island’s layers of volcanic rock, giving it a distinctive, purified flavour, guaranteeing its exceptional quality. Since its launch, Atlântida Water has won 13 medals, including 6 Grand Gold medals, reinforcing its commitment to excellence.

Coral’s beer range, the preferred beer of Madeirans, is a source of pride, contributing 81 of the 203 medals won. Of these, 30 went to Coral, 11 to Coral Stout and, most recently, Coral Puro Malte with 3 gold medals. This recognition is the result of the tireless effort and dedication by the Coral brand to provide consumers with an unrivalled quality experience.

The Monde Selection Medals are awarded to products that stand out in terms of organoleptic quality compared to others in the same category. The selection is made by a jury made up of renowned experts, recognised for their in-depth knowledge and experience in the sector.